Personalized Digital Marketing at Scale

Building 1:1 Omnichannel Customer Journeys with Data and Automation

Tuesday, July 28th
1:00 – 2:30 PM CST

Tuesday, July 28th
1:00 – 2:30 PM CST

About the Program

Personalized Digital Marketing at Scale is an invitation-only, video-based virtual event limited to digital marketing, marketing technology, and programmatic creative and media leaders from nationwide brands who will convene with three goals in mind:

  • Learn from insightful conversations led by our moderated panel
  • Participate in interactive break out room video discussions
  • Build meaningful new connections with a diverse group of thinkers

About the Content

Data-driven hyper-personalization, machine learning, predictive analytics, and identity graphs have opened a world of possibilities in precision marketing and personalized dynamic creative. Marketers have the insight and the ability to serve the right content to the right person on the right channel at the right moment.

Today’s consumer expects no less. They seek personalization and relevance at every touchpoint. To keep up, brands are investing in expanding ‘frankenstacks’ of martech in an attempt to enable the kind of personal outreach that yields the highest conversion and loyalty.

To scale personalized content or creative and achieve a seamless 1:1 customer journey across all channels, siloed data needs to be aggregated, and creative production technology needs to be put in place. From there, the use of data-driven dynamic creative technology (DCO) yields tens of thousands of 1:1 conversations across multiple channels. In this discussion, our panelists will examine the challenges and successes they’ve had pursuing personalization at scale.

Discussion Topics

  • The WHY in personalized digital marketing – a means to meet business and marketing goals, not a goal in itself

  • Different tools and when to use them: programmatic or dynamic creative optimization platforms vs. creative management platforms
  • Tracking touchpoints across channels and devices to keep storytelling and conversations sequential
  • Throwing out A/B testing and using data-driven, people-based approach for each 1:1 experience
  • The challenges that global brands are more likely to face in scaling personalization

Moderator

Diaz Nesamoney
Founder & CEO
Jivox

Panelists

Panelists

Cliff Chiet
Chief Integrated Marketing Director
iHeartMedia
Rick Coffee
Director of Advertising and Media Planning
LL Flooring
Michael Hugo
Sr. Director of Marketing, Analytics & Growth Strategies
Reynolds Consumer Products

Event Details

Date

Tuesday, July 28th 

Time

1:00 pm – 2:30 pm CST

Attendee Profile

Digital marketing, marketing technology, and programmatic creative and media leaders from across the US

Agenda

1:00PM     Attendees Enter Virtual Event & Welcome Remarks

1:05PM     Video Networking in Breakout Rooms

1:15PM      Panel Discussion

1:55PM     Audience Q&A

2:10PM     Breakout Networking Sessions

1:00PM     

Attendees Enter Virtual Event & Welcome Remarks

1:05PM     

Video Networking in Breakout Rooms

1:15PM   

Panel Discussion

1:55PM     

Audience Q&A

2:10PM       

Breakout Networking Sessions

Sponsor

Jivox_Logo5
Jivox IQ is a cloud-based, data-driven platform for delivering personalized digital advertising and marketing experiences at scale. It is a powerful solution for engaging consumers with the right message in real-time and across all channels. Learn more at www.jivox.com.

Organizer

BDILogoFinal

Business Development Institute (BDI) is an award-winning event marketing agency specializing in producing invitation-only, thought leadership driven, custom events on the most impactful topics. BDI’s programs create an interactive peer learning experience while providing a rare networking opportunity for like-minded leaders over a fine lunch.