Overcoming the Challenges of Running Successful Virtual Events is an invitation-only virtual video-based event limited to 40 senior marketing, sales, and demand gen leaders who will meet over three goals:
The past year has necessitated a shift from running live events to exclusively hosting virtual events, creating a steep learning curve for the B2B marketing and sales world. While virtual events offer an opportunity to continue connecting with prospective customers, they’ve presented a number of challenges in replacing live events.
Without the logistics of in-person events, the barriers to hosting virtual events are far lower. As a result, professionals are inundated with a constant stream of invites, making it difficult for marketers to cut through the noise and clearly differentiate their events. Creating engagement in the face of Zoom fatigue and without the ability to share a physical space with attendees requires creative and thoughtful approaches, but designing an enjoyable attendee experience is not only possible, it is essential to driving successful event outcomes.
Join our expert panel as they share insights into the tools, strategies, and tips that help create dynamic, engaging, and high-return events.
Thursday, March 4th, 2021
1:00 pm – 2:30 pm EST
40 senior marketing, sales, and demand gen leaders
1:00PM Attendees Enter Virtual Event & Welcome Remarks
1:05PM Video Networking in Breakout Rooms
1:15PM Panel Discussion
1:55PM Audience Q&A
2:10PM Breakout Networking Sessions
Attendees Enter Virtual Event
& Welcome Remarks
Video Networking in Breakout Rooms
Breakout Networking Sessions
Business Development Institute (BDI) is an award-winning event marketing agency specializing in producing invitation-only, thought leadership driven, custom events on the most impactful topics. BDI’s programs create an interactive peer learning experience while providing a rare networking opportunity for like-minded leaders over a fine lunch.
ABM events role in demand gen/personalizing/revenue mktg